Learning2.0 : Journey to about2findout.com

A week ago I launched the site with the World Aids Day Quiz. (World Aids Day is held on Dec 1 every year, so it seemed appropriate as the site opened that day.) For promotion I toyed with the Google AdWords advertisement service.
So, how did it go?

- AdWords: I had advertisements for 7 days, and set a maximum of 5 euro/day. In total I spent 32.87 euro, which gave me 327.933 ad impressions. 451 people clicked on the ad, which means a CTR (click through rate) of 0.13% and it cost me 0.07 euro cent per click on average.

- AdSense: On the other hand, I earned 3.03$ the same way from people who clicked on the ads. There were 1835 ad impressions on my site with 22 clicks.

- That already shows the brilliance of the Google business model :-). I must say, AdWords is a very well designed service and very addictive. You can see real time how your campaign is doing and bid on keywords. Is there a medical name for Google AdWords Addiction yet?

- On the site itself, I saw an increase in average visitors/day from 15 to 75. I count 986 visits of which 859 unique visitors. They stay on average 3.40 minutes on the site.

- The 5 countries with most visits are in order: USA, India, Belgium, UK, Canada.

- 73% of my visitors use Internet Explorer, 22% uses FireFox.

- The quiz itself: the 9 questions are answered between 130-175 times, only 15 people created an account.

- The most difficult question is the first one: only 44% knows the actual number of AIDS/HIV infected people. Do you? (Hint: the number went down compared to last year, but only because of improved statistical methods.)

Labels: adsense, Adwords, AIDS, World Aids Day

AIDS has been around for more than 25 year now. Despite the fact it has killed more than 25 million people since 1981, AIDS is still unspoken and unknown in many countries. What do you know about HIV and AIDS? Take the 7of 9 quiz and share it with your friends!

http://www.about2findout.com/quickcode.aspx?code=AMH7E

This quiz is also the opening quiz on the brand new about2findout.com quiz 2.0 site, a site dedicated to questions, answers and quizzes. Hint: create an account if you want to keep scores.

Labels: about2findout, AIDS, HIV, quiz, World Aids Day