dinsdag, december 04, 2007
Results of the World Aids Day Quiz and AdWords
A week ago I launched the site with the World Aids Day Quiz. (World Aids Day is held on Dec 1 every year, so it seemed appropriate as the site opened that day.) For promotion I toyed with the Google AdWords advertisement service.So, how did it go?
- AdWords: I had advertisements for 7 days, and set a maximum of 5 euro/day. In total I spent 32.87 euro, which gave me 327.933 ad impressions. 451 people clicked on the ad, which means a CTR (click through rate) of 0.13% and it cost me 0.07 euro cent per click on average.
- AdSense: On the other hand, I earned 3.03$ the same way from people who clicked on the ads. There were 1835 ad impressions on my site with 22 clicks.
- That already shows the brilliance of the Google business model :-). I must say, AdWords is a very well designed service and very addictive. You can see real time how your campaign is doing and bid on keywords. Is there a medical name for Google AdWords Addiction yet?
- On the site itself, I saw an increase in average visitors/day from 15 to 75. I count 986 visits of which 859 unique visitors. They stay on average 3.40 minutes on the site.
- The 5 countries with most visits are in order: USA, India, Belgium, UK, Canada.
- 73% of my visitors use Internet Explorer, 22% uses FireFox.
- The quiz itself: the 9 questions are answered between 130-175 times, only 15 people created an account.
- The most difficult question is the first one: only 44% knows the actual number of AIDS/HIV infected people. Do you? (Hint: the number went down compared to last year, but only because of improved statistical methods.)
Labels: adsense, Adwords, AIDS, World Aids Day
