donderdag, juli 19, 2007
Web site popularity 2.0
Web 2.0 technology also has its impact on the measurement of web site popularity. According to an article in Computerworld, one of the leading market research firms Nielsen has changed its criteria to determine a site's success rate and hence advertising potential.
The main criteria used to be web page hits. But in an Ajax world where pages get partially reloaded all the time (which does not qualify for a 'hit'), that makes less and less sense. So now Nielsen is changing to the total time spent on a site. Personally, I think it makes more sense.
The change will of course affect existing sites. Google for example might fall a bit because although heavily used, users spend only a minimum of time on the search results page.
The main criteria used to be web page hits. But in an Ajax world where pages get partially reloaded all the time (which does not qualify for a 'hit'), that makes less and less sense. So now Nielsen is changing to the total time spent on a site. Personally, I think it makes more sense.
The change will of course affect existing sites. Google for example might fall a bit because although heavily used, users spend only a minimum of time on the search results page.
Labels: measurement, nielsen
